Skip to main content
Tag

QSR

Inaspace designing new KFC national rollout

By Architecture, Inaspace, Interiors, Technology

We are thrilled to now release the new KFC look! In September last year KFC Australia asked us to create their new front of house brand standard design. Over the last six months Inaspace collaborated with various designers and architects to create a KFC design guide. This brand new look will be used by all architect and design consultants in Australia working on KFCs. We also created a virtual reality model for the KFC team to walkthrough, including the global CEO.

Authenticity was the brief, and we have blended modern finishes to highlight the history of the company. The spotlight is back on the Colonel and the “Kentucky Fried Chicken” brand with new graphics and murals. The signage is a throwback to the original brand with the bucket and stripes.

2019 marks 10 years of Inaspace working on KFCs and this project is particularly special. It’s incredibly rewarding knowing that our designs have been recognised, leading us to contributing to the brand on a national scale. The new design will be rolled out across new stores and adapted for existing store upgrades. Be on the lookout for some cheeky hidden quotes and graffiti style murals!

Presenting to the Global CEO of KFC!

By Architecture, Inaspace, VR

At the end of last year we had the incredible opportunity to present our latest KFC design to the global CEO of YUM! 

We were asked by the KFC Australia team to fly to Sydney and help present the latest national design to Greg Creed – CEO of Yum! Brands which operates KFC, Taco Bell and Pizza Hut worldwide. We were pleasantly surprised to find that Greg comes from Brisbane and was recently named Restaurant leader of the year!

There was a meet and greet followed by our presentation where we showed him through the latest brand standard store design via virtual reality. Greg had never tried VR before but was a natural at navigating through the model. We are thrilled to have had the opportunity to present our design and services to the global CEO and more so that we are recognised by KFC Australia as being at the forefront of design for their brand.

Keep your eyes peeled for the new design which is due to be made public soon!