As our first new build using the national layout, our aim was to design an industrial, “grungy look” with bursts of KFC red. This was created by using a wider pan metal cladding externally and incorporating backlit perforated metal. We carried the look through internally by using black tiles adjacent to red aluminium battens. We paired this with a large hemispherical pendant to create a really rich and deep mood for the round booth table.
We tied in new brand standard graphics and timber cladding to help differentiate zones. This was particularly effective in the feature central booth seating, the entry ceiling and over the servery. The clients + KFC Australia were thrilled with the completed project and we received high praise from other franchisees agreeing we had captured the brand’s identity. They KFC Australia Development Council unainmously agreed that this was the best KFC design they had seen!